Not a Persona. Not a Post. Just Presence.

This week wasn’t about metrics. It was about meaning.

I didn’t publish content just to stay visible—I focused on presence over performance. I don’t have a Facebook group (yet), so instead, I chose a few well-aligned online spaces where people share values. I didn’t pitch. I didn’t promote. I participated.

I listened to others. I contributed thoughtful responses. I asked questions that opened something up—not just in them, but in me too.Because to me, building a personal brand isn’t about what someone does—it’s about who they are becoming in the process.

There are thousands of us in the personal branding space, but I’m not here to compete—I’m here to co-create. So when I find people aligned, I look for opportunities: Can we run a joint session? Host a small-group workshop? Meet in person and build something real?

This week I also produced a three-part audio series exploring how to use your personal brand to create intimacy in discovery calls—something that truly reflects how I work: quietly, intentionally, and always people-first.

I’ve said it before: I’m not someone who thrives in always-on social media cycles.It burned me out.But this time, I reconnected with my platform after nearly a year.And I came back differently—clearer, softer, stronger.

This season isn’t about being louder.It’s about being more you.

If that resonates, there’s more to come.

Let’s see where this takes us.